Design Director:Ares
Designer:HAO Effect Rendering:Ares Photography:Maoya
专为Z世代打造的新式即溶茶品牌。通过深度市场分析与精准人群定位，构建对标三顿半的高科技茶饮体系，突出冷萃工艺与便捷体验。我们以“未来茶饮”为核心，重塑年轻消费场景
Brand strategy for a Gen Z-focused instant tea brand. Through market analysis and audience targeting, we positioned it as a high-tech tea alternative to coffee brands like Saturnbird, emphasizing cold-brew convenience and modern tea experiences.